“I’ve been a fan of them since, God, the early ’90s,” laughed [Virgin Music Label & Artists Services MD Jim] Chancellor. “We’d tried to work with them in the past actually and never quite managed to get the deal to work ,or things to align. But this time there was something magical about it.”
“They have a drive to better themselves every single time and that’s quite a rarity these days, especially when you’ve got a decent fanbase and you could quite easily just knock the old big tunes out and then take a bow. But they’ve still got the hunger.”
“We’re very bullish, we’ve been reaching for the stars in going to places the band had never been, which is Radio 2, from a radio perspective, and looking to grow their socials and streaming [numbers], everything really. One goal was to try and get them a bit more fixed on the radio in the UK, and we’ve ticked those boxes.”
“They’ve always been a brilliant, brilliant live band,” said Chancellor. “But there’s normally a moment in a band’s career where it all comes together beautifully, then you get that bigger explosion and off they go again. That’s where it feels like it is for James – there’s a renewed vigour, a renewed excitement in them. And that’s what we saw in the demos.”
Read full article (external link)