British indie band James have a new slick promo from post-production company, Glassworks. It accompanies their latest single, ‘I Know What I’m Here For’ (out on Mercury Records) and features the band and five dancers turning from 3D to 2D amidst bizarre kaleidoscopic effects. Glassworks’ Flame operator Jonny Hicks worked closely with the director, Academy’s David Mould to create the futuristic environment.
“The director asked me if I could create a modern version of Victorian paper theatre, with the characters sliding in and out.” says Hicks.
The band and dancers were shot against a green screen, but when they were put into the proposed textured background they looked too small. In the end the team opted for super futuristic shapes.”